Case Study: Implementing Structured Authoring – Understanding the DITA Model and its Applicability for Content and Metadata Mgmt

Dr. Michael Brennan – Director Informatics, Johnson & Johnson

The DITA (Darwin Information Typing Architecture) Model provides an open XML content standard defining a common structure that promotes the consistent creation, sharing and re-use of information.  This presentation will provide practical insights into the DITA model garnered from the experience of different companies that have implemented structured content authoring. We will introduce the concept of a Structured Authoring maturity model as a means of monitoring progress. A key focus of this session will be the design and application of content maps for clinical and CMC documentation. The implication for ease of re-use and tracking of information across a dossier will also be discussed.

• Translate the concepts of DITA Model/topic-based structured content into high value pharmaceutical applications
• Demonstrate the business value of content
• Understand the role of content design as the foundation of a successful implementation